The business behind New York
Our current Marketing, Advertising and Business Entrepreneurship students enjoyed ‘the study trip of a lifetime’ to visit successful businesses — and watch a basketball game — in America’s biggest city, New York.
The students also received industry talks from an array of successful businesses across the marketing, tourism and financial sectors, including an insight from NYC & Company, New York’s official marketing and tourism organisation, a tour of the world-famous Madison Square Garden event venue, and a valuable overview of media planning from global media network, Carat.
In addition to the study tours which enabled the students to gain an understanding of the work across several industries, the trip also included time for sight-seeing, shopping and strolls around the snow-covered Central Park. A highlight for many was the basketball match between the Brooklyn Nets and Miami Heat, which was organised by second year Business Entrepreneurship student Hannah Fox.
Charles Gitau, who is studying Business Entrepreneurship, said:
“It was great to receive real-life narration from real entrepreneurs. They gave us good business tips and provided motivational talks.”
Ria Jain, who is studying for Marketing and Events Joint Honours, said:
“The speakers told us about many opportunities for internships in USA. I would recommend this trip to others as it provides you with a great insight into different businesses and is a good opportunity to build your networks.”
Kate Pascoe, Course Leader for BA Business Entrepreneurship, said:
“We were very privileged this year to have such a fantastic student group with us. They consistently asked insightful questions to all the businesses we visited and showed enthusiasm and interest in the variety of job roles of the New York professionals. They were a great group who certainly made the most of all things NYC!
To see photos of the students experiencing what the Big Apple has to offer follow #NY2016 on Twitter
