A fashionable bite of the Big Apple

Our Fashion Marketing students enjoyed ‘the study trip of a lifetime’ to visit successful businesses — and watch a basketball game — in America’s biggest city, New York.

Students visited a range of fashion retailers, including legendary department store, Century 21, renowned hat designer, Patricia Underwood and luxury apparel and accessories brand, The Row.

In addition to the study tours which enabled the students to gain an understanding of the work across several industries, the trip also included time for sight-seeing, shopping and strolls around the snow-covered Central Park. A highlight for many was the basketball match between the Brooklyn Nets and Miami Heat.

Fashion Marketing student, Ellen Egan, found the company visits gave her a great insight into industry. She said:

“Everyone was really welcoming and they gave good advice about choosing career paths. This has got me actively thinking about a placement year and what sectors I might explore.”

Sally Laurie, Course Leader for Fashion Marketing, commented:

“Getting to New York was certainly eventful this year, but feedback has confirmed that all of the students had a fantastic week, with the experience really bringing the knowledge they have gained from lectures to life.”

To see photos of the students experiencing what the Big Apple has to offer follow #NY2016 on Twitter